IMPACT! Design for Social Change is a 6 week summer intensive project that introduces participants to the growing field of design for social advocacy. The non-profit world is seeking new ways to support their constituencies.
To remain competitive, corporations are looking for innovation and impact in the area of social change as it relates to their business.
In this workshop, creatives, designers and/or artists from multi-disciplinary backgrounds (Graphic design; Product design; New Media, Art; Illustration, Photography etc) were guided to explore the Kafiye Design and take it into creative new dimensions. By providing insights on the history og the Kafiye (where the design originated from and tracing its journey until today), workshop participants analyzed this powerful design and explored its creative potential in a new context.
The workshop was an online workshop organized by KAFLAB foundation with a focus on its first pilot project: Al-Kafiye, a story of design and identity. It was conducted online by Hala A. available domains Malak (NYC) and Tarek Atrissi (Netherlands) through a series of online briefings, project revies and e-communication with the rest of the workshop participants.
Workshop length: 1 week, with 3 online sessions to review concepts and work-in-progress.
Kaflab was part of the Calouste Gulbenkian Foundations Next Future Cultural Program in Lisbon Portugal on May 12, 2012. Al-Kafiye Project was presented at the symposium which was titled “Design and Fashion in North Africa.”
KAFLAB hosted a one-day workshop led by Tarek Atrissi about the Kafiye on April 3, 2012 with the third year students of the visual communication department. Themes that popped up were related to the graphical interpretation of the design as well as creative interpretations of the Kafiye by the designers themselves and included: Fashion. Style. Trend. Revolution. Terrorism. Politics. Tradition. Icon. Identity. How to wear and fold the Kafiye.
Read The Fine Print – Manifesto
The fine print is fine. It is tiny. It is not always noticeable. It is at the base. It is unavoidable. It is controversial. This fine print often says the opposite of what the larger print says. We as designers sketch, illustrate, arrange and compose the fine print in our designs as well.
The theme of HSDA: Annual Design Symposium – *Read The Fine Print is an opportunity to actually practice this. It focuses on the importance of detailing in all fields of design; by carefully, thoughtfully and creativity integrating the details into the design itself. Before signing or agreeing to something, we read through the contract, right? Likewise before the design is presented to the client and/or sent to print or build or execusion, it is important that it is examined to the very last detail. Attention to the details is absolutely necessary in order to avoid any disaster.
HSDA is the first Hekma School of Design and Architecture in the Kingdom, which is under Dar Al-Hekma College. Our programs span a range of disciplines including; Foundation Year, Architecture, Fashion Design, Graphic Design, and Interior Design, with more to come.
The HSDA: Annual Design Symposium’s aims are:
1. raising the awareness of the local design communication to the development in the design world
2. creating a platform for communication between the new local design generation and well known designers from different parts of the globe. This platform is also an opportunity for local designers to network with other local designers.
3. developing visual communication standards for the local market
Hala A. Malak presents Kafiye Project at D-Crit Conference in NYC.
Starting from the assumption that the Kafiye (the traditional Arab headscarf) is the strongest symbol to come out of the Arab world, she uncovers the elements that have made it what it is today. By touching on issues like identity and appropriation, she makes a powerful discovery filled with original research and never before exposed findings.
“Al-Kafiye: A Potent Symbol Uncovered” traces back the origins and narrates the path of a design that is synonymous with one of the foremost global political issues, the Palestinian dilemma, and yet has managed to infiltrate high fashion and street wear all around the globe. Arab at its core, the Kafiye manages to be a multitude of things at the same time—traditional, ethnic, practical, stylish, trendy, scary, and revolutionary. Adopted by various fashion designers, commercialized and cheaply produced in China, one would expect the Kafiye of today to have lost any meaning or depth. That is far from the case, as this extraordinary item is still reinventing itself.
Keeping the power of this symbol alive depends on the spread of information and the expansion of discourse. Through a process of analysis and understanding, the story of the Kafiye is uncovered from Ancient Mesopotamia until contemporary times through a novel study of design, identity and material culture.